🌿 Our Sustainability Story
Founded by Mr. Subhash and Rekha Dhawan, Subhrekha Collection was born from a simple yet powerful vision: to create beautiful ethnic wear that honors both tradition and our planet. We believe that fashion and sustainability are not opposing forces—they are partners in creating a better future.
💚 Our Commitment to Natural Fabrics
Every garment we create reflects our unwavering commitment to natural, eco-friendly materials. We chose sustainability as our core value because we believe that the clothes we wear should nurture both our bodies and our environment.
When you wear Subhrekha Collection, you're not just wearing beautiful ethnic wear—you're wearing a promise. A promise to future generations, to artisan communities, and to the earth that sustains us all.
🧵 The Fabrics We Choose & Why
🌱 Liva Viscose
100% Eco-Friendly Natural Fiber
- ✓ Made from renewable wood pulp
- ✓ Biodegradable & compostable
- ✓ Uses 80% less water than cotton
- ✓ Breathable & skin-friendly
- ✓ Certified sustainable sourcing
✨ Biotech-Tested Safety
Your Health, Our Priority
- ✓ Certified to kill 99.99% viruses
- ✓ Eliminates 99.99% bacteria
- ✓ Laboratory tested & verified
- ✓ Safe for sensitive skin
- ✓ No harmful chemicals
🌍 Natural Fabric Collection
Handpicked for You
- Viscose Muslin: Lightweight & airy
- Chanderi Jacquard: Traditional elegance
- Super Cotton: Soft & durable
- All naturally breathable
- Minimal environmental impact
Why Natural Fabrics Matter: Unlike synthetic materials that can take hundreds of years to decompose and release microplastics into our oceans, our natural fabrics return to the earth safely. They're kinder to your skin, better for the planet, and support sustainable agriculture.
✨ Preserving India's Artisan Heritage
Every piece from Subhrekha Collection carries the soul of India's master artisans. We partner with skilled craftspeople who have inherited centuries-old techniques, ensuring these precious traditions thrive for generations to come.
🧵
Zari & Sequence Embroidery
Metallic threadwork that adds timeless elegance
✋
Hand-Machine Embroidery
Intricate patterns crafted with precision and care
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Crochet Lace
Delicate handwork that adds feminine charm
🎨
Digital Printing
Modern technology meets traditional designs
Supporting artisan communities means: Fair wages, preservation of cultural heritage, empowerment of rural craftspeople, and keeping ancient techniques alive in the modern world.
🌍 Our Environmental Impact
100%
Natural Fabric Products
80%
Less Water vs Synthetics
♻️
Biodegradable Materials
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Renewable Resources
🎁 Our Eco-Friendly Packaging Commitment
We extend our sustainability promise beyond the garment itself. Our packaging uses recyclable materials, minimal plastic, and biodegradable alternatives wherever possible. Every detail matters when we're protecting our planet.
💚 Care for Your Garments, Care for the Earth
Proper care extends the life of your garments, reducing waste and supporting slow fashion. Here's how to keep your Subhrekha pieces beautiful for years:
🌿 Viscose & Liva Care
- Hand wash or gentle machine cycle
- Use mild, eco-friendly detergent
- Avoid wringing; gently squeeze water
- Dry in shade to preserve color
- Iron on low heat while slightly damp
✨ Chanderi Jacquard Care
- Dry clean for best results
- If hand washing, use cold water
- Never use harsh chemicals
- Store in breathable cotton bags
- Keep away from direct sunlight
🌱 Super Cotton Care
- Machine wash in cold water
- Tumble dry on low or air dry
- Iron on medium-high heat
- Separate colors for first wash
- Avoid bleach to preserve fibers
Slow Fashion Tip: Quality natural fabrics last longer than synthetic alternatives. By caring for your garments properly, you're reducing textile waste and embracing sustainable fashion practices.
🏆 Our Certifications & Standards
🌿
Liva Certified
Authentic Liva Viscose from certified sustainable sources
🔬
Biotech Tested
Laboratory verified 99.99% virus & bacteria elimination
♻️
Eco-Friendly
100% natural, biodegradable, and renewable materials
🌱 Join Our Sustainable Fashion Journey
Every purchase you make is a vote for a more sustainable future. When you choose Subhrekha Collection, you're choosing natural fabrics over synthetics, artisan craftsmanship over mass production, and timeless quality over fast fashion.
Together, we can:
- ✓ Reduce textile waste in landfills
- ✓ Support traditional artisan communities
- ✓ Protect our planet's precious resources
- ✓ Preserve India's cultural heritage
- ✓ Create a more sustainable fashion industry
Thank you for being part of our story. 💚
Have questions about our sustainability practices? We'd love to hear from you!